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Bringing the power of transformation to each and every person.

Our mission: help people everywhere live their lives with greater clarity, purpose, and passion.

We believe that purpose and performance are an integrated journey. Since 2013 we have been pioneering transformation and peak performance in individuals, teams, and organisations. As the inventor of virtual coaching and the largest mental health and coaching startup in the world, we build and strengthen the mindsets, skills, and behaviours that help people achieve their full potential – in work, life, and all that they do.

BetterUp is the first Human Transformation Platform that scales whole-person behaviour change, integrating into your flow of work to boost organisational performance and measurably impact key business outcomes. With behavioural science, analytics at scale, and evidence-based coaching to affect growth, we bring human transformation to organisations and self-actualisation to people worldwide.


Our Values


Dare often and greatly.


Find meaning in what we do through crafting excellence.


Great ideas come from health and happiness.


Perseverance driven by determination and passion.


Innovation starts with understanding.


What sets you apart makes us unique.

Our leadership team

We are a team of behavioural scientists, talent management strategists, and consumer product experts who share a passion for helping people become the best version of themselves.

Meet our leadership

Proven effectiveness, positive change

We take a dynamic, proactive, and personalised approach to transformation — to you as an individual, or you as a company. Through tailored experiences with unparalleled access to coaching, mentorship, and interactive content, our platform transforms the organisation by unlocking individual and team potential at scale.

0% decrease in voluntary attrition
0% increase in resilience
0% improvement in focus
0% increase in team agility

A diverse, inclusive culture

At BetterUp, we are dedicated to building an authentic workplace where people bring their full selves to the table — and we’re helping others do the same. Our research fuels our own inclusion and belonging, so we in turn can help every company we serve to reach their own goals. Our people reflect the diverse communities we are a part of, driving our innovation and helping individuals thrive. 

What's it like to work at BetterUp?

We have a big mission. And it takes inspired, dedicated people to help us achieve our ambitious goals. Our people are empowered to go above and beyond to reach their best self — and support each other — as we change the lives of members everywhere.

Join our team
BetterUp office locations map

Our offices

We currently have offices in the following cities:

San Francisco, CA
Austin, TX
Washington, D.C.
London, UK
Amsterdam, NL

The BetterUp ecosystem

At BetterUp, our employees are working flexibly, worldwide. And our extensive network of Coaches has been accessed in more than 800 cities — providing global support with local context.

0% remote work
0+ Coaches and specialists
0 languages supported by Coaches
0+ countries with localised coaching

Join the team at BetterUp

Our teams contribute to the meaningful work that enables our members to discover greater purpose and passion, at work and in their lives.

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