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BetterUp Manage™ Launches to Drive Personalized Manager Effectiveness at Scale

November 8, 2023 - 5 min read

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New solution by BetterUp equips managers with the mindsets and skills needed to build high-performing teams

SAN FRANCISCO, CA — November 8, 2023 - BetterUp®, the human transformation platform, today launched BetterUp Manage, a new AI-powered solution for businesses that combines science-backed learning experiences and human connection to drive manager development, build high-performing teams and unlock performance at scale. 

Research shows that leader and manager effectiveness is the most frequent top priority among HR leaders for 2023 (60 percent). And for good reason: According to BetterUp insights from over 1,600 teams, effective managers drive 53 percent greater team agility, 24 percent higher team performance, 20 percent higher team engagement and 16 percent greater team resilience. 

“Managers are an organization’s biggest lever to drive culture shifts geared toward learning, growth, and performance,” said Alexi Robichaux, CEO and Co-Founder at BetterUp. “They oversee 80 percent of the workforce and shoulder the responsibility of delivering business results while cultivating and effectively managing high-performing teams. Despite their influence, managers have not been adequately supported to meet the complexities of today’s business landscape and manager burnout is at an all-time high. Now, with BetterUp Manage, organizations can enable managers company-wide to become the effective leaders their teams need to drive clarity and growth. Managers across the organization will be enabled in overcoming the obstacles of today and equipped to face the challenges of tomorrow.”

BetterUp Manage is designed to:

  • Build core skills like decision making, coaching and recognition for managers to be effective in pivotal moments, including becoming a new manager, taking on a new team, building team cohesion, navigating performance reviews and leading in times of organizational change or industry transformation.  
  • Guide every manager in organizations through learning and practicing these skills before putting them into everyday action – all in the context of what matters most to businesses. 
  • Uplevel manager effectiveness — from first-time junior managers to seasoned leaders — to unlock peak potential and performance.
  • Report on manager growth in the skills, mindsets, and behaviors for peak performance with evidence-based analytics and insights

BetterUp Manage brings the best of science-backed transformation experiences like 1:1 coaching, group coaching, bite-sized videos and interactive learning content, such as quizzes and educational resources. The solution combines these experiences into prescriptive, curated, strengths-based journeys to equip managers with the skills that have the biggest impact. It also provides generative AI-powered nudges, chats and reflections to provide managers with the right kind of accountability, engagement and real-time feedback to create meaningful and lasting change. 



For additional information on BetterUp Manage and to sign up today, visit


About BetterUp

Founded in 2013, BetterUp® is the human transformation company driving peak performance in individuals and organizations through unparalleled access to coaching, content, community, and AI. BetterUp is the inventor of virtual coaching and the largest mental health and coaching startup in the world, with the world’s largest network of over 4,000 Coaches offering support in 64 languages across over 70 countries. Trusted by more than 600 organizations including NASA, Google, Chipotle, Salesforce, Hilton, and other leading Fortune 1,000 companies, BetterUp delivers on key impact areas – transformational leadership, resilience and readiness, and manager effectiveness – all with the vision to inspire people everywhere to live with greater clarity, purpose, and passion. BetterUp’s Science Board is composed of leading researchers and luminaries in the fields of positive psychology and human performance including Martin Seligman, Shawn Achor, Quinetta Roberson, and Adam Grant who also serves as the Chairman of the BetterUp Center for Purpose & Performance. BetterUp has been recognized by Inc. 5000, Fortune’s Great Places to Work, and PEOPLE Magazine’s Companies that Care. Investors include Wellington Management, ICONIQ Growth, Lightspeed Venture Partners, Threshold Ventures, PLUS Capital, Salesforce Ventures, Sapphire Ventures, Mubadala Investment Company, Morningside Group, SV Angel, Freestyle Capital, Crosslink Capital, and Tenaya Capital. To learn more, visit

Published November 8, 2023

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