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< Leadership Team

Brad McCracken

SVP, Worldwide Sales

Brad is BetterUp's SVP, Worldwide Sales, leading our customer acquisition teams. Brad’s team helps new customers improve performance and organizational growth by taking a proactive and holistic approach to the health, happiness, and resilience of their employees.

Brad brings 20 years of sales leadership experience, serving in a variety of customer-facing leadership roles. Brad joined BetterUp from SAP, where he had most recently served as National Vice President, SAP SuccessFactors. Before SAP, Brad ran North America sales for Elsevier, the world's leading provider of scientific and medical information.

Brad received a Master of Business Administration from Webster University and attended the University of Missouri in Columbia with a focus on business. MIZ ZOU!!

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