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Coaching boosts creativity and career growth at FCB

Industry Marketing & Advertising
Industry Marketing & Advertising
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    Coaching boosts creativity and career growth at FCB

    Foote, Cone, & Belding (FCB) is an award-winning advertising agency with the ethos that “the best part of a brand’s story is never finished.” The 700-person company based in Chicago aims to create big transformative ideas that drive change for brands around the world.

    Business transformation through human transformation

    FCB’s business relies on its people to provide innovative, thought-provoking partnership to its clients. Creative, big, transformative ideas are only possible when FCB’s people feel they have the resources and support they need to grow, belong, and flourish.

    FCB set its sights on supporting high-potential and diverse talent by providing their team with coaching that would help them grow both inside and outside of work. With dedicated coaching, these leaders – at all levels – could develop the skills and habits that would not only help them grow their careers, but also mitigate burnout, contribute to a sense of balance, and boost their communication capabilities.

    "Everyone can benefit from having a dedicated Coach, not just senior leaders, and we love that BetterUp’s philosophy matches our desire to provide that opportunity to our employees. Our talent has seen how coaching can be not only a beneficial resource but a life-changing one as well."

    — Katie Stapor VP, Director of HR

    A flexible approach to Whole Person growth

    In partnership with BetterUp, FCB rolled out 1:1 and group coaching to 200+ employees, empowering them to take ownership of their own self-development and career growth.

    FCB also leveraged BetterUp to help advance its mission to create a more inclusive environment, incorporating 1:1 and group coaching opportunities into its Intentional Inclusion program. For ERG leaders, group coaching provided an opportunity to connect with colleagues on similar missions across the organization, learning from and supporting one another with the guidance of a dedicated Coach.

    On average, employees who worked with BetterUp experienced the following growth: 

    Group 2923

    increase in belief that actions can have a significant impact

    Group 2927

    improvement in focus and prioritization skills

    Group 2921

    growth in the ability to solve problems critically

    Coaching creates stronger leadership

    To-date, FCB’s BetterUp members have experienced development in the areas that drive career growth and build leadership skills. Most notably, members overall saw a 34% increase in stress management, as well as a 27% improvement in focus and prioritization skills, and 16% growth in the ability to solve problems critically. Nearly 80% of members rated their BetterUp experience as “Amazing” or “Life-changing.”

    By incorporating access to BetterUp in its inclusive culture programs, members saw increases in the six behaviors for inclusive leadership, including: alignment, empathy, encouraging participation, recognition, relationship building, and social connection. Ultimately, those who took part in group coaching experienced a 14% increase in feelings of belonging at FCB.

    “I’ve learned to pause and process information before making decisions. Learning to ask the right questions has made me a better manager and employee and has reduced my stress levels at work. I’ve learned to trust myself and my choices. I’ve stepped up and raised my hand when opportunities have arisen and have championed myself more than ever before. I’ve learned to quell emotions at work and focus on the facts.”

    — 12-month BetterUp member at FCB
    Chevron builds community and connection with BetterUp
    Compass builds coaching culture and community with 1:1 coaching
    Chevron builds community and connection with BetterUp
    Compass builds coaching culture and community with 1:1 coaching